Alphonse MUCHA (1860-1939 )Study for an advertisement... - Lot 12 - Ader

Lot 12
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Result : 24 320EUR
Alphonse MUCHA (1860-1939 )Study for an advertisement... - Lot 12 - Ader
Alphonse MUCHA (1860-1939 )Study for an advertisement of Deschamps blue, circa 1896-97Black pencil on strong paper. Signed, dated and dedicated in the lower right corner. 45 x 34.5 cmAlphonse Mucha was a close friend of the Freund-Deschamps family. The Deschamps brothers were French industrialists established in Vieux Jeand'heurs (Meuse), specialized in the production of pigments. This work is a study for an advertisement for Deschamps blue, a brightening additive for laundry detergents (reproduced in Jack Rennert and Alain Weill; Alphonse Mucha, all posters and panels, Upssala, Hjert & Hjert, 1984). The date of 1898 which appears on our study is that of the dedication. Mucha used to dedicate old drawings to relatives. We thank Mr. Christian Richet for the information that he transmitted to us.
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