[ADVERTISING - FURS] - MAX. La Dernière Lettre Persane. Paris: Fourrures Max (impr. Draeger frères à Montrouge), [1920]. -In-folio, (4 ff.), 12 plates. Stapled, in illustrated hardback folder. Pages d'or de l'édition publicitaire, n° 17, p. 72. This remarkable album is one of Draeger's most prestigious advertising editions in terms of the quality and luxury of its production. On 4 leaves, it features a text by Miguel Zamacoïs, printed in black and gold on a pale blue background, pastiching Montesquieu's famous Lettres, recounting the visit of a Persian to Paris to discover its luxury, its elegant women and particularly its fashions. The text is complemented by 12 superb plates, enhanced with gold and stencils in the "pure style of the twenties", by Spanish artist Edouardo GARCÍA BENITO (1891-1981). The set is presented in a handsome hardback folder, illustrated with a black-and-gold composition by García Benito. The spine of the folder is torn all the way through, so that the two covers are separated, and the corners are dull. Corners slightly soiled.
Estimate
€2,500 - €3,500
Result
Not sold
Buyer's premium
26%
[ADVERTISING - FURS] - MAX.
La Dernière Lettre Persane.
Paris: Fourrures Max (impr. Draeger frères à Montrouge), [1920]. -In-folio, (4 ff.), 12 plates. Stapled, in illustrated hardback folder.
Pages d'or de l'édition publicitaire, n° 17, p. 72.
This remarkable album is one of Draeger's most prestigious advertising editions in terms of the quality and luxury of its production. On 4 leaves, it features a text by Miguel Zamacoïs, printed in black and gold on a pale blue background, pastiching Montesquieu's famous Lettres, recounting the visit of a Persian to Paris to discover its luxury, its elegant women and particularly its fashions.
The text is complemented by 12 superb plates, enhanced with gold and stencils in the "pure style of the twenties", by Spanish artist Edouardo GARCÍA BENITO (1891-1981).
The set is presented in a handsome hardback folder, illustrated with a black-and-gold composition by García Benito.
The spine of the folder is torn all the way through, so that the two covers are separated, and the corners are dull. Corners slightly soiled.
Sale
Wednesday 5 March 2025・14:30 (Europe/Paris)
Sale location coming soon
3, rue Favart
75002 Paris