Raymond SAVIGNAC (1907–2002) - Lot 3

Lot n° 3
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Estimation :
600 - 800 EUR
Raymond SAVIGNAC (1907–2002) - Lot 3
Raymond SAVIGNAC (1907–2002) Monsavon, 1948–1950 Chromolithograph. Mounted on canvas. Printed by Bedos & Cie, Paris. Signed upper right. Good condition, creases from before mounting on canvas. 154 x 104 cm Bibliography: Bibliothèque Forney. Savignac affichiste. Paris-Musées, 2001, no. 314a, p. 299. Rejected when he was briefly employed at L’Oréal, it resurfaced after the war in the exhibition he organized with Bernard Villemot featuring their mockups; it captivated Eugène Schueller, the CEO of L’Oréal, and was a resounding success. Savignac was right to say: “I was born at the age of forty-one, from the udders of the Monsavon cow.”
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